{"id":40070,"date":"2025-09-18T10:31:57","date_gmt":"2025-09-18T08:31:57","guid":{"rendered":"https:\/\/tresipunt.com\/?p=40070"},"modified":"2025-09-18T10:32:00","modified_gmt":"2025-09-18T08:32:00","slug":"sitges-film-office-nueva-web-3ipunt","status":"publish","type":"post","link":"https:\/\/tresipunt.com\/es\/sitges-film-office-nueva-web-3ipunt\/","title":{"rendered":"Sitges Film Office estrena nueva web con 3ipunt: un portal digital que proyecta la magia del cine"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tresipunt.com\/es\/sitges-film-office-nueva-web-3ipunt\/#De_un_vacio_digital_a_una_plataforma_viva\" >De un vac\u00edo digital a una plataforma viva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tresipunt.com\/es\/sitges-film-office-nueva-web-3ipunt\/#Objetivos_claros_para_un_destino_audiovisual\" >Objetivos claros para un destino audiovisual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tresipunt.com\/es\/sitges-film-office-nueva-web-3ipunt\/#Una_colaboracion_agil_cercana_y_flexible\" >Una colaboraci\u00f3n \u00e1gil, cercana y flexible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tresipunt.com\/es\/sitges-film-office-nueva-web-3ipunt\/#Resultados_e_impacto_inicial\" >Resultados e impacto inicial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tresipunt.com\/es\/sitges-film-office-nueva-web-3ipunt\/#Una_ventana_abierta_al_mundo_del_cine\" >Una ventana abierta al mundo del cine<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sitges es cine. Su luz, sus calles, las playas que abrazan el mar Mediterr\u00e1neo y los rincones que esconden historias han sido escenario de rodajes y festivales que han dado la vuelta al mundo. Pero faltaba un elemento imprescindible para conectar todo este potencial con los profesionales del sector: un <strong>portal digital<\/strong> propio que actuara como ventana, altavoz y punto de encuentro entre Sitges y la industria audiovisual.<\/p>\n\n\n\n<p>Esta carencia se convirti\u00f3 en el motor de un proyecto que hoy ya es una realidad: la <strong>nueva web corporativa de la <a href=\"https:\/\/filmoffice.sitges.cat\/\" target=\"_blank\" rel=\"noopener\">Sitges Film Office<\/a><\/strong>, desarrollada por <strong>3ipunt<\/strong>. Un caso de \u00e9xito que demuestra c\u00f3mo la tecnolog\u00eda, la creatividad y la colaboraci\u00f3n pueden transformar una necesidad en una herramienta clave para la <strong>promoci\u00f3n audiovisual<\/strong>.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-1-1024x502.png\" alt=\"pagina home_sitges film office\" class=\"wp-image-40071\" style=\"width:779px;height:auto\" srcset=\"https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-1-1024x502.png 1024w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-1-300x147.png 300w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-1-768x377.png 768w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-1-1536x754.png 1536w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_un_vacio_digital_a_una_plataforma_viva\"><\/span>De un vac\u00edo digital a una plataforma viva<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hasta ahora, toda la informaci\u00f3n sobre la Sitges Film Office se encontraba dentro de la web del Ayuntamiento. Esto hac\u00eda que su actividad quedara diluida y sin el espacio que merec\u00eda.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLa Sitges Film Office no dispon\u00eda de p\u00e1gina web, as\u00ed que el reto fue crear una desde cero\u201d, explica Liliana Tudor, t\u00e9cnica de promoci\u00f3n econ\u00f3mica de Sitges Film Office.<\/p>\n<\/blockquote>\n\n\n\n<p>El punto de partida, por tanto, estaba en blanco. Se trataba de <strong>definir la identidad digital<\/strong> de la Film Office y dotarla de un espacio propio donde concentrar toda la informaci\u00f3n esencial: <strong>localizaciones<\/strong> para rodajes, requisitos administrativos, noticias, festivales, cat\u00e1logos y <strong>buenas pr\u00e1cticas de sostenibilidad audiovisual<\/strong>.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objetivos_claros_para_un_destino_audiovisual\"><\/span>Objetivos claros para un destino audiovisual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El objetivo principal era mucho m\u00e1s que tener presencia digital. Se quer\u00eda construir una <strong>herramienta de trabajo real<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mostrar las <strong>localizaciones de Sitges<\/strong> de manera atractiva y f\u00e1cil de consultar.<\/li>\n\n\n\n<li>Ofrecer toda la informaci\u00f3n necesaria para <strong>rodar en Sitges<\/strong> de forma \u00e1gil y organizada.<\/li>\n\n\n\n<li>Incluir apartados dedicados a la <strong>sostenibilidad en los rodajes<\/strong>, un valor cada vez m\u00e1s relevante dentro de la industria audiovisual.<\/li>\n\n\n\n<li>Convertir el portal en un espacio vivo donde encontrar <strong>noticias, festivales y novedades del sector<\/strong> vinculadas a Sitges.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLa captaci\u00f3n de rodajes y la promoci\u00f3n audiovisual son, b\u00e1sicamente, nuestro leitmotiv. Sitges merece formar parte de muchos proyectos, porque disponemos de rincones y localizaciones llenos de magia, ideales para acoger todo tipo de rodajes\u201d, afirma Liliana.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-2-1024x502.png\" alt=\"Pagina localizaciones_Sitges film office\" class=\"wp-image-40074\" style=\"width:770px;height:auto\" srcset=\"https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-2-1024x502.png 1024w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-2-300x147.png 300w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-2-768x377.png 768w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-2-1536x754.png 1536w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_colaboracion_agil_cercana_y_flexible\"><\/span>Una colaboraci\u00f3n \u00e1gil, cercana y flexible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A pesar de la complejidad del proyecto, crear un portal desde cero y al mismo tiempo conseguir que fuera intuitivo, \u00fatil y visual, la colaboraci\u00f3n fue fluida desde el primer momento.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLa colaboraci\u00f3n ha sido muy f\u00e1cil y \u00e1gil. 3ipunt entendi\u00f3 qu\u00e9 necesit\u00e1bamos y nos acompa\u00f1aron en todo el proceso. Nos escucharon y supieron transformar nuestras ideas en soluciones concretas y pr\u00e1cticas\u201d, explica Liliana.<\/p>\n<\/blockquote>\n\n\n\n<p>Uno de los principales retos era lograr que la web fuera <strong>f\u00e1cil de usar para los productores<\/strong> y, al mismo tiempo, <strong>\u00fatil para la gesti\u00f3n interna<\/strong> de la Film Office. El resultado es un <strong>portal digital intuitivo y muy visual<\/strong>, que combina est\u00e9tica y funcionalidad y que facilita tanto el trabajo del equipo como la navegaci\u00f3n de los usuarios.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resultados_e_impacto_inicial\"><\/span>Resultados e impacto inicial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Desde el lanzamiento, la nueva web ya ha empezado a dar frutos. La <strong>visibilidad de la Sitges Film Office ha aumentado<\/strong>, y los primeros datos muestran m\u00e1s tr\u00e1fico y un incremento en los correos y consultas de productoras interesadas en rodar en Sitges.<\/p>\n\n\n\n<p>Aunque todav\u00eda es pronto para tener m\u00e9tricas consolidadas, el feedback recibido es muy positivo. Los usuarios valoran la <strong>clara organizaci\u00f3n de la informaci\u00f3n<\/strong>, mientras que los colaboradores destacan que la web transmite una imagen <strong>profesional, actual y competitiva<\/strong> dentro del sector audiovisual.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-3-1024x504.png\" alt=\"localitzacions_sitges fiolm office\" class=\"wp-image-40078\" style=\"width:829px;height:auto\" srcset=\"https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-3-1024x504.png 1024w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-3-300x148.png 300w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-3-768x378.png 768w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-3-1536x756.png 1536w, https:\/\/tresipunt.com\/wp-content\/uploads\/2025\/09\/image-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_ventana_abierta_al_mundo_del_cine\"><\/span>Una ventana abierta al mundo del cine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El <strong>nuevo portal digital<\/strong> de la Sitges Film Office es mucho m\u00e1s que una web: es una <strong>ventana abierta al mundo<\/strong> que proyecta Sitges como destino audiovisual internacional. Refuerza su imagen de municipio pionero, con un ecosistema cultural y creativo que sigue creciendo y consolid\u00e1ndose.<\/p>\n\n\n\n<p>Con el apoyo de 3ipunt, Sitges ha dado un paso adelante en su estrategia de promoci\u00f3n audiovisual. Ahora, sus localizaciones, su magia y su esencia tienen un espacio digital propio, a la altura de su legado cinematogr\u00e1fico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo 3ipunt cre\u00f3 la nueva web de Sitges Film Office, un portal digital que impulsa la promoci\u00f3n audiovisual y la captaci\u00f3n de rodajes.<\/p>\n","protected":false},"author":4,"featured_media":40106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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