In the online training ecosystem, having good content is not enough; you also need an attractive and functional showcase focused on conversion. WordPress has established itself as one of the most powerful tools for building professional online training platforms. Want to know why?
At 3ipunt, we have years of experience working with WordPress and Moodle as the basis for all kinds of e-learning projects, from digital academies to universities. Today, we’ll explain why WordPress is the best platform for selling online courses and how to maximize its potential when combined with an LMS like Moodle.
1. Complete flexibility in design and structure
With WordPress, you can build anything from a simple presentation website to a complete course portal with a store, blog, private areas, and LMS integration. Thanks to visual builders like Elementor and Gutenberg, you can fully customize the design to reinforce your brand identity.
If you have a virtual campus on Moodle, WordPress is the perfect platform on which to showcase your training offerings and redirect users to your LMS.
Additionally, you can improve the quality of your website with solutions such as Fresk, a custom Moodle and Workplace template that guarantees usability and a responsive design.
2. SMATX Solution: Integration with Moodle and WordPress
One of the great advantages of WordPress is its integration capabilities. With solutions like SMATX, developed by 3ipunt, you can securely connect Moodle and WordPress. This allows you to:
- Synchronize users and registrations
- Enable Single Sign-On (SSO) to prevent duplicate logins.
- Automate registrations after purchasing a course
- Connecting e-commerce with the virtual campus
3. WooCommerce: the engine of your online training platform
For an online course platform to really work with WordPress, you need a system that manages the training catalog, payments, available spots, and so on. This is where WooCommerce comes in. It’s the tool that turns your website into an online training store.
With WooCommerce you can:
- Sell individual courses or training packages
- Set up secure payment methods such as Stripe, PayPal, or bank transfer.
- Offer discount coupons and special pricing for large quantities
- Learn how to work with subscriptions using the WooSubscriptions add-on plugin
Furthermore, integrating it with Moodle automates the entire process: after purchase, the student is automatically enrolled in the corresponding course. This ensures a seamless experience from the first visit to the start of training.
4. SEO and lead generation for your online training platform
An SEO-optimized WordPress site helps you attract organic traffic and capture the attention of students interested in your courses. Some key actions include:
- Position words such as online courses, virtual campus, or online training platform.
- Create blog content to showcase your expertise
- Add contact forms and downloadable catalogs
- Integrate email marketing and lead automation tools
The goal is clear: to convert visitors into students or corporate clients.
5. Scalability, security, and total control
With WordPress, you have complete control over every aspect of your website, including the domain, hosting, design, features, and data. This enables you to expand your educational project as your community grows without depending on third parties.
At 3ipunt, we will accompany you throughout the entire process, from design and integration with Moodle and WordPress to customization, security, and maintenance. Our goal is to help you create an online course platform that enhances your training and inspires confidence from the very first click.
Success case: integration for COFB and COFM
An example of this integration in practice can be seen in the project developed in collaboration with the Official College of Pharmacists of Barcelona (COFB) and the Official College of Pharmacists of Madrid (COFM). The COFB and COFM needed a robust platform for their Agora Sanitària project.
