Video consumption statistics
Videos are undoubtedly a multimedia element of great consumption in Spain and worldwide.
Let’s take a look at some data.
YouTube is the second most popular social network with 2.514 billion active users worldwide, according to statista’s January 2023 report.
Video usage by age
Among video platforms, YouTube ranks second only to Netflix for millennials, and tops the list for Generation Z, according to a report by Ypulse.
Video usage time
People spend, on average, 23.7 hours per month on YouTube, according to the January 2022 report from HootSuite and WeAreSocial.
Video usage by country
In the distribution of YouTube consumption by country, Spain in 2021 reached 37.4 million users, although usage in different parts of the world is much higher.
Video consumption by device
Video consumption on mobile is much higher than on the computer.
With this data we can affirm, as we mentioned above, that videos are a very attractive element for users regardless of age, type of device or country.
Therefore, if it is a highly consumed element, why not insert videos in online training?
How to train employees using videos?
Depending on the needs of each company, different content is required.
Due to our experience in the field of online education, we are always committed to 100% personalized content in order to create attractive learning environments and for the user to consume them in a pleasant way, without making them heavy.
Depending on the type of need, gamified content can be added to make learning playful and have a higher success rate.
Videos for e-learning training
In many occasions, training courses are to learn manual processes and a PDF as an explanatory tutorial becomes tiresome, so in 3ipunt we designed an interface to visualize the videos similar to those of the streaming platforms Netflix, Prime Video, etc., so that the user sees something that he already knows and uses daily and as chapterswe include various activities: challenges, evaluations, so that the training material in video, has a much more attractive structure.
In this way the user has the impression of following a series: today one chapter, tomorrow the next, and so the course is completed.
Videos as reference material
But let’s go further. We can use the videos not only to train employees, but also as reference material.
Sometimes we come across companies, for example, vehicle repair, machinery repair and other types of repairs, where older employees are the ones who have the knowledge given their extensive experience in the sector and are experts in particular repair actions and also know the “tricks” they have learned throughout their professional career.
In order to preserve this knowledge, our e-learning content team travels to the client’s workplace with recording, lighting and audio equipment to be able to subsequently generate this video content. We record the expert employee performing or telling the tricks he has learned over the years of work, not doing usual processes (which sometimes also to have more content for consultation).
In this way, when the time comes for that professional to retire or when the ties between company-employee are broken, the knowledge is maintained and can be consulted by other workers, as if the process in question were a chapter of the series.
Undoubtedly a time saving and work process optimization.
We present you a video where Javi Ronda explains a little more about the types of e-learning content and how we design them in the company.